# Kroonen AI Brand Identity & Media Kit

> Official Kroonen AI logos, color palette, usage guidance, and downloadable brand assets.

Canonical: https://www.kroonen.ai/brand/

Brand system / 2026

# A precise identity with one living signal.

The Kroonen identity is a structured field of nodes interrupted by mint: calm, technical, and recognisable at every scale. Use this page as the source of truth.

[Explore the system ↓](#logos) [Download assets ↓](#downloads)

![Kroonen AI square mark on Night](https://www.kroonen.ai/assets/kroonen-favicon-512.DehypswZ.png)

Primary mark Dark square

Jump to [Logos](#logos) [Color](#color) [Usage](#usage) [Downloads](#downloads)

Logo system / 01

## One idea at three scales.

Lead with the full lockup. Move to the standalone mark when space is constrained, and use the dedicated favicon only at interface-icon sizes.

![Kroonen AI](https://www.kroonen.ai/assets/kroonen-lockup-dark.cHMIzYPz.png)

### Dark-background lockup

The primary digital expression.

[SVG ↓](https://www.kroonen.ai/assets/kroonen-lockup-dark.CjLH7Crf.svg)

![Kroonen AI](https://www.kroonen.ai/assets/kroonen-lockup-light.DNTIsb_I.svg)

### Light-background lockup

For white, Cloud, and pale surfaces.

[SVG ↓](https://www.kroonen.ai/assets/kroonen-lockup-light.DNTIsb_I.svg)

![](https://www.kroonen.ai/assets/kroonen-mark-dark.BDVzxHKN.svg)

Mark / compact contexts

![](https://www.kroonen.ai/assets/kroonen-mark-light.CNPwgi-y.svg)

Mark / light contexts

![](https://www.kroonen.ai/assets/kroonen-favicon-16.BodQwsgP.png) ![](https://www.kroonen.ai/assets/kroonen-favicon-32.CGWLy70O.png) ![](https://www.kroonen.ai/assets/kroonen-favicon-192.a-G7ImoS.png)

Favicon / small digital use

Color / 02

## Quiet neutrals. One clear signal.

Mint is an interruption, not a wash. Let Night and Cloud carry the composition; reserve green for the node, actions, links, and focus.

### Core palette

  

### Supporting palette

   

Dark canvas

Pair Night with Cloud type and Signal Mint details. This is the primary brand expression.

Accessible actions

Use dark text on mint-filled controls. The pairing reaches 13.1:1 contrast; white on mint does not.

Light canvas

Use Night for type, Deep Green in the logo, and Action Green for small interactive copy.

Usage / 03

## Protect the pattern.

The identity works because its rhythm is consistent. Choose the correct supplied asset instead of rebuilding or adapting it.

Minimum clear space ![Kroonen mark shown with the required clear space](https://www.kroonen.ai/assets/kroonen-mark-dark.BDVzxHKN.svg)

Keep at least one outer dot diameter clear on every side. Minimum digital sizes: 140 px wide for the lockup, 32 px for the mark.

✓

### Keep it consistent

-   Keep every dot, gap, and wordmark proportion unchanged.
-   Give the mark clear space equal to at least one outer dot diameter.
-   Use the dark-background artwork on Night or similarly dark surfaces.
-   Use the light-background artwork on Cloud, white, or similarly light surfaces.

×

### Avoid alterations

-   Do not stretch, rotate, crop, outline, or redraw the mark.
-   Do not recolor individual logo dots or substitute another green inside the artwork.
-   Do not add shadows, glows, gradients, or effects to the artwork.
-   Do not place the full-color mark over busy imagery or low-contrast colors.

Monochrome

### When color is unavailable.

Use the supplied pure black or pure white mark for one-color printing, engraving, embossing, or constrained partner systems.

 ![](https://www.kroonen.ai/assets/kroonen-mark-mono-black.MvKK1B4r.svg)![](https://www.kroonen.ai/assets/kroonen-mark-mono-white.Do9HOwe0.svg)

Asset library / 04

## Approved files, ready to use.

SVG is preferred for websites, print, and any scalable application. Use PNG only when the destination cannot accept vector artwork.

### Lockups

Use the complete wordmark whenever horizontal space allows.

-   [Dark-background lockup SVG ↓](https://www.kroonen.ai/assets/kroonen-lockup-dark.CjLH7Crf.svg)
-   [Dark lockup · opaque plate PNG ↓](https://www.kroonen.ai/assets/kroonen-lockup-dark.cHMIzYPz.png)
-   [Light-background lockup SVG ↓](https://www.kroonen.ai/assets/kroonen-lockup-light.DNTIsb_I.svg)

### Marks

For avatars, product chrome, co-branding, and compact placements.

-   [Dark-background mark SVG ↓](https://www.kroonen.ai/assets/kroonen-mark-dark.BDVzxHKN.svg)
-   [Light-background mark SVG ↓](https://www.kroonen.ai/assets/kroonen-mark-light.CNPwgi-y.svg)
-   [Monochrome black mark SVG ↓](https://www.kroonen.ai/assets/kroonen-mark-mono-black.MvKK1B4r.svg)
-   [Monochrome white mark SVG ↓](https://www.kroonen.ai/assets/kroonen-mark-mono-white.Do9HOwe0.svg)

### App icons

Use the purpose-built favicon for very small digital contexts.

-   [Favicon SVG ↓](https://www.kroonen.ai/assets/kroonen-favicon.SD45voAg.svg)
-   [Favicon · 16 px PNG ↓](https://www.kroonen.ai/assets/kroonen-favicon-16.BodQwsgP.png)
-   [Favicon · 32 px PNG ↓](https://www.kroonen.ai/assets/kroonen-favicon-32.CGWLy70O.png)
-   [App icon · 192 px PNG ↓](https://www.kroonen.ai/assets/kroonen-favicon-192.a-G7ImoS.png)
-   [App icon · 512 px PNG ↓](https://www.kroonen.ai/assets/kroonen-favicon-512.DehypswZ.png)

Need another format?

For press, partnerships, or production questions, contact the lab.

[hello@kroonen.ai](mailto:hello@kroonen.ai?subject=Kroonen%20brand%20assets)